Attribution Vs Econometrics. The same thing, but different?
There has always been a variety of ways to measure and manage digital adspend, but as channels, customer behaviour, and the landscape evolves, fewer management frameworks continue
Intelligent attribution solutions for retail.
Elevate your digital spend budget with effective marketing modelling,
using expertise and data to deliver winning outcomes.
Imagine having the power to make informed, data-driven decisions to enable higher, more accurate ROI.
SB&T’s specialist team of strategists help you visualise your data, working in partnership with you to optimise your marketing model, delivering higher returns for your budget.
Insights behind the numbers
Data is king, but do you know what your data is telling you?
SB&T’s expert strategists make informed decisions about your data, providing insights and intelligence to make the right decisions.
Modelling on business objective
Revenue is traditionally the single KPI retailers focus on in their reporting, but is it driving quality revenue?
We help brands identify channels based on incrementally and delivery against the wider business objectives; covering LTV, CoS, NCA and basket spend.
Reducing adspend wastage by effective attribution
With CPAs at an all time high across nearly all high-performing marketing channels, the allowance for wastage should be minimised.
Alongside click fraud, ad spend wastage occurs with low-return spend. Our strategists recommend shifting budgets away from underperforming channels and exploit micro-strategic opportunities for maximum gain.
Having trouble understanding your data?
Speak to one of our strategists to learn how attribution can improve ROI and streamline your ad spend.
Experts in data attribution in marketing
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Understand your ad spend
Discover which channels produce the most effective returns
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Accurate Spend Allocation
Spend your budget in exactly the right places
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Marketing Channel Analytics
Identify high performing channels to meet objectives
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KPI Driven Attribution
Structure marketing spend around your KPIs for optimisation
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Advisory Service
We work with your team and agencies to advise on the most productive spend structure
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Business integration
Working at the core of your business, we can streamline ad spend to complement your business goals
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Behavioural Insights
Your customers change over time. So does their behaviour, we analyse and optimise for best results.
For retailers where margins are tight, investing in insights and knowledge empowers decisions to help scale to even higher levels
While for many scale-ups, increased budget leads to higher results, having a deeper understanding of where you accrue adspend wastage, as well as competing channels helps to reduce conversion CPA to make your budget scale up even further.
Our specialists help retailers across all market segments to silo income streams with less touch points while improving conversion rate and lowering cost-per-sale.
Understand our methodology
Learn
To fully identify opportunities and efficiencies in your ad spending, learning your business, its objectives and core KPIs allows us to plot a path to success.
Understand
Understanding the data is a cornerstone of the service, to inform and provide insights to help properly attribute spend and channel usage to optimum returns.
Implement
A series of tests and trials are carried out as proof-of-concept, providing a springboard to reaching objectives.
Optimise
Working aligned to your core unit objectives, we work towards achieving optimisation using our attribution strategy.
Visualising your data
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Understand the true source of your conversions
Data provides facts; understanding delivers change. By unlocking the value of your data, you enable smart decisions to encourage revenue productivity.
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Investment in growth
Growth and scaling not only comes from increased ad-spend. Spending in the right areas improves return for the same investment, allowing you to grow faster without the need to raise more funds.
Source: PPC
Source: Social