{"id":1140,"date":"2021-10-07T08:32:19","date_gmt":"2021-10-07T08:32:19","guid":{"rendered":"https:\/\/halstein.qodeinteractive.com\/?page_id=1140"},"modified":"2023-01-30T10:55:10","modified_gmt":"2023-01-30T10:55:10","slug":"about-us","status":"publish","type":"page","link":"https:\/\/sbtconsult.co.uk\/","title":{"rendered":"Why choose attribution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1140\" class=\"elementor elementor-1140\">\n\t\t\t\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-1d256398 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"1d256398\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a729f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e0a729f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Intelligent attribution\nsolutions for retail.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b55bc elementor-widget elementor-widget-spacer\" data-id=\"45b55bc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8220af0 elementor-widget elementor-widget-text-editor\" data-id=\"8220af0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Elevate your digital spend budget with effective marketing modelling,<br \/>using expertise and data to deliver winning outcomes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b4685 elementor-widget elementor-widget-spacer\" data-id=\"86b4685\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08b458c elementor-widget elementor-widget-button\" data-id=\"08b458c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a Consultation<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfc377 elementor-widget elementor-widget-spacer\" data-id=\"6dfc377\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc36d44 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc36d44\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-29009b1\" data-id=\"29009b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e7835b elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2e7835b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9445372\" data-id=\"9445372\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-503d89d elementor-widget elementor-widget-halstein_core_single_image\" data-id=\"503d89d\" data-element_type=\"widget\" data-widget_type=\"halstein_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default     \">\n\t<div class=\"qodef-m-image \">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"290\" src=\"https:\/\/sbtconsult.co.uk\/wp-content\/uploads\/2021\/10\/h1-img-014.png\" class=\"attachment-full size-full\" alt=\"t\" \/>\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-55a6172\" data-id=\"55a6172\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a1419b elementor-widget elementor-widget-spacer\" data-id=\"7a1419b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c74d8a elementor-widget__width-initial elementor-widget elementor-widget-halstein_core_section_title\" data-id=\"9c74d8a\" data-element_type=\"widget\" data-widget_type=\"halstein_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t\t\t<h2 class=\"qodef-m-title\" style=\"color: #243c54\">\n\t\t\t\t\tImagine having the power to make <span class=\"qodef-highlight-text\" style=\"color: #cc9b0c\">informed, data-driven<\/span> decisions to enable higher, more accurate ROI.\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6cd040 elementor-widget elementor-widget-spacer\" data-id=\"b6cd040\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8364adb elementor-widget elementor-widget-text-editor\" data-id=\"8364adb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SB&amp;T&#8217;s specialist team of strategists help you visualise your data, working in partnership with you to optimise your marketing model, delivering higher returns for your budget.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9eb1932 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"9eb1932\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-346cc4d\" data-id=\"346cc4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cc1bda elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3cc1bda\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-gem\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d401ab7 elementor-widget elementor-widget-text-editor\" data-id=\"d401ab7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Insights behind the numbers<\/h5><p>Data is king, but do you know what your data is telling you?<\/p><p>SB&amp;T&#8217;s expert strategists make informed decisions about your data, providing insights and intelligence to make the right decisions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-447722a\" data-id=\"447722a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a715064 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a715064\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-chart-bar\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34cfd8b elementor-widget elementor-widget-text-editor\" data-id=\"34cfd8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Modelling on business objective<\/h5><p>Revenue is traditionally the single KPI retailers focus on in their reporting, but is it driving quality revenue?\u00a0<\/p><p>We help brands identify channels based on incrementally and delivery against the wider business objectives; covering LTV, CoS, NCA and basket spend.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-96da930\" data-id=\"96da930\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd000ce elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bd000ce\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-columns\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b235fa5 elementor-widget elementor-widget-text-editor\" data-id=\"b235fa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Reducing adspend wastage by effective attribution<\/h5><p>With CPAs at an all time high across nearly all high-performing marketing channels, the allowance for wastage should be minimised.<\/p><p>Alongside click fraud, ad spend wastage occurs with low-return spend. Our strategists recommend shifting budgets away from underperforming channels and exploit micro-strategic opportunities for maximum gain.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df3c955 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"df3c955\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a141ae\" data-id=\"0a141ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4e74af elementor-widget__width-inherit elementor-widget elementor-widget-qi_addons_for_elementor_call_to_action\" data-id=\"a4e74af\" data-element_type=\"widget\" data-widget_type=\"qi_addons_for_elementor_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-qi-call-to-action qodef-layout--standard  \">\n\t<div class=\"qodef-m-inner\">\n\t\t<div class=\"qodef-m-content\">\n\t\t\t<h4 class=\"qodef-m-title\">\n\t\t\tHaving trouble understanding your data?\t\t<\/h4>\n\t\t\t\t<div class=\"qodef-m-text\">\n\t\t\tSpeak to one of our strategists to learn how attribution can improve ROI and streamline your ad spend.\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-qi-button qodef-html--link qodef-layout--filled qodef-type--standard qodef-size--large  qodef-icon--right qodef-hover--icon-move-horizontal-short   qodef-text-underline qodef-underline--left \" href=\"\" target=\"_self\">\t<span class=\"qodef-m-text\">Arrange A Call<\/span>\t<\/a>\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f88544 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"6f88544\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc17f53\" data-id=\"bc17f53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a0fa51 elementor-widget elementor-widget-menu-anchor\" data-id=\"1a0fa51\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div id=\"experts\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-039603f elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"039603f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b313fb7\" data-id=\"b313fb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6159e4 elementor-widget__width-initial elementor-widget elementor-widget-halstein_core_section_title\" data-id=\"f6159e4\" data-element_type=\"widget\" id=\"experts\" data-widget_type=\"halstein_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t\t\t<h2 class=\"qodef-m-title\" style=\"color: #243c54\">\n\t\t\t\t\tExperts in data attribution in marketing\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f93ce8 elementor-widget elementor-widget-halstein_core_list_items\" data-id=\"0f93ce8\" data-element_type=\"widget\" data-widget_type=\"halstein_core_list_items.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-list-items qodef-layout--ticked-list \">\n\t\t\t<ul class=\"qodef-m-list\" >\n\t\t\t\t\t\t\t\t<li class=\"qodef-m-list-item\" >\n\t<span class=\"qodef-m-list-item-marker\" >\n\t<svg class=\"qodef-svg--ticked-list-marker qodef-m-marker\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10.563\" height=\"12.781\" viewBox=\"0 0 10.563 12.781\" xml:space=\"preserve\"><path stroke-miterlimit=\"10\" d=\"m1.482 8.347 3.281 3.28L9.807.688\"\/><\/svg><\/span>\n\t<h4 class=\"qodef-m-list-item-title\" style=\"color: #243c54\">\n\t\t\t\tUnderstand your ad spend\t\t\t<\/h4>\n\t<p class=\"qodef-m-list-item-text\" >\n\t\tDiscover which channels produce the most effective returns\t<\/p>\n<\/li>\n\t\t\t\t\t\t\t\t<li class=\"qodef-m-list-item\" >\n\t<span class=\"qodef-m-list-item-marker\" >\n\t<svg class=\"qodef-svg--ticked-list-marker qodef-m-marker\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10.563\" height=\"12.781\" viewBox=\"0 0 10.563 12.781\" xml:space=\"preserve\"><path stroke-miterlimit=\"10\" d=\"m1.482 8.347 3.281 3.28L9.807.688\"\/><\/svg><\/span>\n\t<h4 class=\"qodef-m-list-item-title\" style=\"color: #243c54\">\n\t\t\t\tAccurate Spend Allocation\t\t\t<\/h4>\n\t<p class=\"qodef-m-list-item-text\" >\n\t\tSpend your budget in exactly the right places\t<\/p>\n<\/li>\n\t\t\t\t\t\t\t\t<li class=\"qodef-m-list-item\" >\n\t<span class=\"qodef-m-list-item-marker\" >\n\t<svg class=\"qodef-svg--ticked-list-marker qodef-m-marker\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10.563\" height=\"12.781\" viewBox=\"0 0 10.563 12.781\" xml:space=\"preserve\"><path stroke-miterlimit=\"10\" d=\"m1.482 8.347 3.281 3.28L9.807.688\"\/><\/svg><\/span>\n\t<h4 class=\"qodef-m-list-item-title\" style=\"color: #243c54\">\n\t\t\t\tMarketing Channel Analytics\t\t\t<\/h4>\n\t<p class=\"qodef-m-list-item-text\" >\n\t\tIdentify high performing channels to meet objectives\t<\/p>\n<\/li>\n\t\t\t\t\t\t\t\t<li class=\"qodef-m-list-item\" >\n\t<span class=\"qodef-m-list-item-marker\" >\n\t<svg class=\"qodef-svg--ticked-list-marker qodef-m-marker\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10.563\" height=\"12.781\" viewBox=\"0 0 10.563 12.781\" xml:space=\"preserve\"><path stroke-miterlimit=\"10\" d=\"m1.482 8.347 3.281 3.28L9.807.688\"\/><\/svg><\/span>\n\t<h4 class=\"qodef-m-list-item-title\" style=\"color: #243c54\">\n\t\t\t\tKPI Driven Attribution\t\t\t<\/h4>\n\t<p class=\"qodef-m-list-item-text\" >\n\t\tStructure marketing spend around your KPIs for optimisation\t<\/p>\n<\/li>\n\t\t\t\t<\/ul>\n\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d98797\" data-id=\"0d98797\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db9347b elementor-widget elementor-widget-halstein_core_list_items\" data-id=\"db9347b\" data-element_type=\"widget\" data-widget_type=\"halstein_core_list_items.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-list-items qodef-layout--ticked-list \">\n\t\t\t<ul class=\"qodef-m-list\" >\n\t\t\t\t\t\t\t\t<li class=\"qodef-m-list-item\" >\n\t<span class=\"qodef-m-list-item-marker\" >\n\t<svg class=\"qodef-svg--ticked-list-marker qodef-m-marker\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10.563\" height=\"12.781\" viewBox=\"0 0 10.563 12.781\" xml:space=\"preserve\"><path stroke-miterlimit=\"10\" d=\"m1.482 8.347 3.281 3.28L9.807.688\"\/><\/svg><\/span>\n\t<h4 class=\"qodef-m-list-item-title\" style=\"color: #243c54\">\n\t\t\t\tAdvisory Service\t\t\t<\/h4>\n\t<p class=\"qodef-m-list-item-text\" >\n\t\tWe work with your team and agencies to advise on the most productive spend structure\t<\/p>\n<\/li>\n\t\t\t\t\t\t\t\t<li class=\"qodef-m-list-item\" >\n\t<span class=\"qodef-m-list-item-marker\" >\n\t<svg class=\"qodef-svg--ticked-list-marker qodef-m-marker\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10.563\" height=\"12.781\" viewBox=\"0 0 10.563 12.781\" xml:space=\"preserve\"><path stroke-miterlimit=\"10\" d=\"m1.482 8.347 3.281 3.28L9.807.688\"\/><\/svg><\/span>\n\t<h4 class=\"qodef-m-list-item-title\" style=\"color: #243c54\">\n\t\t\t\tBusiness integration\t\t\t<\/h4>\n\t<p class=\"qodef-m-list-item-text\" >\n\t\tWorking at the core of your business, we can streamline ad spend to complement your business goals\t<\/p>\n<\/li>\n\t\t\t\t\t\t\t\t<li class=\"qodef-m-list-item\" >\n\t<span class=\"qodef-m-list-item-marker\" >\n\t<svg class=\"qodef-svg--ticked-list-marker qodef-m-marker\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10.563\" height=\"12.781\" viewBox=\"0 0 10.563 12.781\" xml:space=\"preserve\"><path stroke-miterlimit=\"10\" d=\"m1.482 8.347 3.281 3.28L9.807.688\"\/><\/svg><\/span>\n\t<h4 class=\"qodef-m-list-item-title\" style=\"color: #243c54\">\n\t\t\t\tBehavioural Insights\t\t\t<\/h4>\n\t<p class=\"qodef-m-list-item-text\" >\n\t\tYour customers change over time. So does their behaviour, we analyse and optimise for best results.\t<\/p>\n<\/li>\n\t\t\t\t<\/ul>\n\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-967c73a elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"967c73a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c905523\" data-id=\"c905523\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d23eff elementor-widget elementor-widget-spacer\" data-id=\"3d23eff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b5e34f elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"5b5e34f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-64cc50a\" data-id=\"64cc50a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d189360 elementor-widget elementor-widget-text-editor\" data-id=\"d189360\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For retailers where margins are tight, investing in insights and knowledge empowers decisions to help scale to even higher levels<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-268f6b7 elementor-widget elementor-widget-text-editor\" data-id=\"268f6b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While for many scale-ups, increased budget leads to higher results, having a deeper understanding of where you accrue adspend wastage, as well as competing channels helps to reduce conversion CPA to make your budget scale up even further.<\/p><p>Our specialists help retailers across all market segments to silo income streams with less touch points while improving conversion rate and lowering cost-per-sale.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-787723a\" data-id=\"787723a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc77e3 elementor-widget elementor-widget-spacer\" data-id=\"6cc77e3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32366d elementor-widget elementor-widget-spacer\" data-id=\"c32366d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-436cc89 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"436cc89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c351524\" data-id=\"c351524\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0466d1 elementor-widget elementor-widget-menu-anchor\" data-id=\"e0466d1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"methodology\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9df906c elementor-widget elementor-widget-heading\" data-id=\"9df906c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understand our methodology<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aaa5e8 elementor-widget elementor-widget-spacer\" data-id=\"5aaa5e8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5fd155 elementor-widget elementor-widget-qi_addons_for_elementor_process\" data-id=\"d5fd155\" data-element_type=\"widget\" data-widget_type=\"qi_addons_for_elementor_process.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-qi-process  qodef-qi--has-appear qodef-qi-grid qodef-layout--qi-columns  qodef-col-num--2  qodef-item-layout--horizontal qodef-responsive--predefined\">\n\t<div class=\"qodef-grid-inner\">\n\t\t<div class=\"qodef-e qodef-process-item qodef-grid-item elementor-repeater-item-84ec419\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-icon-holder\">\n\t<div class=\"qodef-e-icon\">\n\t\t\t\t\t<span class=\"qodef-e-item-icon-text\">\n\t\t\t\t1.\t\t\t<\/span>\n\t\t\t<\/div>\n\t<div class=\"qodef-e-line\">\n\t\t<div class=\"qodef-e-line-inner\"><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<h5 class=\"qodef-e-title\">\n\t\tLearn\t<\/h5>\n\t\t\t\t<p class=\"qodef-e-text\">\n\t\tTo fully identify opportunities and efficiencies in your ad spending, learning your business, its objectives and core KPIs allows us to plot a path to success.\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-process-item qodef-grid-item elementor-repeater-item-848aba2\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-icon-holder\">\n\t<div class=\"qodef-e-icon\">\n\t\t\t\t\t<span class=\"qodef-e-item-icon-text\">\n\t\t\t\t2.\t\t\t<\/span>\n\t\t\t<\/div>\n\t<div class=\"qodef-e-line\">\n\t\t<div class=\"qodef-e-line-inner\"><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<h5 class=\"qodef-e-title\">\n\t\tUnderstand\t<\/h5>\n\t\t\t\t<p class=\"qodef-e-text\">\n\t\tUnderstanding the data is a cornerstone of the service, to inform and provide insights to help properly attribute spend and channel usage to optimum returns.\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-process-item qodef-grid-item elementor-repeater-item-ac9ba8a\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-icon-holder\">\n\t<div class=\"qodef-e-icon\">\n\t\t\t\t\t<span class=\"qodef-e-item-icon-text\">\n\t\t\t\t3.\t\t\t<\/span>\n\t\t\t<\/div>\n\t<div class=\"qodef-e-line\">\n\t\t<div class=\"qodef-e-line-inner\"><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<h5 class=\"qodef-e-title\">\n\t\tImplement\t<\/h5>\n\t\t\t\t<p class=\"qodef-e-text\">\n\t\tA series of tests and trials are carried out as proof-of-concept, providing a springboard to reaching objectives.\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-process-item qodef-grid-item elementor-repeater-item-6859a0c\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-icon-holder\">\n\t<div class=\"qodef-e-icon\">\n\t\t\t\t\t<span class=\"qodef-e-item-icon-text\">\n\t\t\t\t4.\t\t\t<\/span>\n\t\t\t<\/div>\n\t<div class=\"qodef-e-line\">\n\t\t<div class=\"qodef-e-line-inner\"><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<h5 class=\"qodef-e-title\">\n\t\tOptimise\t<\/h5>\n\t\t\t\t<p class=\"qodef-e-text\">\n\t\tWorking aligned to your core unit objectives, we work towards achieving optimisation using our attribution strategy.\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4344de8 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"4344de8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df7efa2\" data-id=\"df7efa2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0d213b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f0d213b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b4aa37 elementor-widget elementor-widget-spacer\" data-id=\"9b4aa37\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-336da83 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"336da83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7fb0bd5\" data-id=\"7fb0bd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb8b8cd elementor-widget elementor-widget-text-editor\" data-id=\"bb8b8cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Visualising your data<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-928ae04 elementor-widget elementor-widget-halstein_core_list_items\" data-id=\"928ae04\" data-element_type=\"widget\" data-widget_type=\"halstein_core_list_items.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-list-items qodef-layout--bulleted-list \">\n\t\t\t<ul class=\"qodef-m-list\" >\n\t\t\t\t\t\t\t\t<li class=\"qodef-m-list-item\" >\n\t<span class=\"qodef-m-list-item-marker\" >\n\t<svg class=\"qodef-svg--bulleted-list-marker qodef-m-marker\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"9\" viewBox=\"0 0 9 9\"><path d=\"M4.5 0A4.5 4.5 0 1 1 0 4.5 4.5 4.5 0 0 1 4.5 0Z\"\/><\/svg><\/span>\n\t<h5 class=\"qodef-m-list-item-title\" >\n\t\t\t\tUnderstand the true source of your conversions\t\t\t<\/h5>\n\t<p class=\"qodef-m-list-item-text\" >\n\t\tData provides facts; understanding delivers change. By unlocking the value of your data, you enable smart decisions to encourage revenue productivity.\t<\/p>\n<\/li>\n\t\t\t\t\t\t\t\t<li class=\"qodef-m-list-item\" >\n\t<span class=\"qodef-m-list-item-marker\" >\n\t<svg class=\"qodef-svg--bulleted-list-marker qodef-m-marker\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"9\" viewBox=\"0 0 9 9\"><path d=\"M4.5 0A4.5 4.5 0 1 1 0 4.5 4.5 4.5 0 0 1 4.5 0Z\"\/><\/svg><\/span>\n\t<h5 class=\"qodef-m-list-item-title\" >\n\t\t\t\tInvestment in growth\t\t\t<\/h5>\n\t<p class=\"qodef-m-list-item-text\" >\n\t\tGrowth and scaling not only comes from increased ad-spend. Spending in the right areas improves return for the same investment, allowing you to grow faster without the need to raise more funds.\t<\/p>\n<\/li>\n\t\t\t\t<\/ul>\n\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c46d450\" data-id=\"c46d450\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-babdf8f elementor-widget elementor-widget-halstein_core_graphs\" data-id=\"babdf8f\" data-element_type=\"widget\" data-widget_type=\"halstein_core_graphs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-graphs \" data-values=\"[&quot;30,20,30,80,20&quot;,&quot;15, 36, 32, 43, 48&quot;]\" data-item-labels=\"[&quot;Source: PPC&quot;,&quot;Source: Social&quot;]\" data-background-colors=\"[&quot;#14203b&quot;,&quot;#14203b&quot;]\" data-hover-background-colors=\"[&quot;#0f182d&quot;,&quot;#0f182d&quot;]\" data-border-colors=\"[&quot;#7497E7&quot;,&quot;#0E399A&quot;]\" data-hover-border-colors=\"[&quot;#0f182d&quot;,&quot;#0f182d&quot;]\" data-fill=\"[false,false]\" data-linear=\"[0.40000000000000002220446049250313080847263336181640625,0.40000000000000002220446049250313080847263336181640625]\" data-labels=\"[&quot;1 month&quot;,&quot; 3 months&quot;,&quot; 6 months&quot;,&quot; 12 months&quot;,&quot; 24 months&quot;]\" data-grid-color=\"#14203b\" data-label-color=\"#14203b\" data-type=\"true\" data-enable-legend=\"true\">\n\t<div class=\"qodef-m-inner\">\n\t\t<div class=\"qodef-m-canvas-holder\">\n\t\t\t<div class=\"qodef-m-canvas\">\n\t\t\t\t<canvas><\/canvas>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-legend\">\n\t\t\t\t\t\t\t\t\t<div class=\"qodef-m-legend-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qodef-m-legend-icon\" style=\"background-color: #7497E7\"><\/span>\n\t\t\t\t\t\t\t<span class=\"qodef-m-legend-label\" style=\"color: #14203b\">Source: PPC<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"qodef-m-legend-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qodef-m-legend-icon\" style=\"background-color: #0E399A\"><\/span>\n\t\t\t\t\t\t\t<span class=\"qodef-m-legend-label\" style=\"color: #14203b\">Source: Social<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cff6fd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"cff6fd4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-faf3c1b\" data-id=\"faf3c1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e920e3 elementor-widget elementor-widget-spacer\" data-id=\"1e920e3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-560d5ea elementor-widget elementor-widget-heading\" data-id=\"560d5ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From the blog<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bf36d1 elementor-widget elementor-widget-qi_addons_for_elementor_blog_slider\" data-id=\"8bf36d1\" data-element_type=\"widget\" data-widget_type=\"qi_addons_for_elementor_blog_slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-addons-blog-slider qodef-item-layout--boxed qodef-info-no-icons  qodef-image--hover-zoom  qodef-qi-grid qodef-qi-swiper-container qodef-item-layout--boxed qodef-navigation--inside  qodef-pagination--inside    qodef-navigation--hover-move\" data-options=\"{&quot;direction&quot;:&quot;horizontal&quot;,&quot;slidesPerView&quot;:&quot;3&quot;,&quot;spaceBetween&quot;:30,&quot;spaceBetweenTablet&quot;:30,&quot;spaceBetweenMobile&quot;:30,&quot;effect&quot;:&quot;&quot;,&quot;loop&quot;:true,&quot;autoplay&quot;:true,&quot;centeredSlides&quot;:false,&quot;speed&quot;:&quot;&quot;,&quot;speedAnimation&quot;:&quot;&quot;,&quot;outsideNavigation&quot;:&quot;no&quot;,&quot;outsidePagination&quot;:&quot;no&quot;,&quot;unique&quot;:&quot;1&quot;,&quot;partialValue&quot;:0,&quot;disablePartialValue&quot;:&quot;&quot;}\">\n\t<div class=\"swiper-wrapper\">\n\t\t<article class=\"qodef-e qodef-blog-item swiper-slide qodef-item--full post-1509 post type-post status-publish format-standard has-post-thumbnail hentry category-research tag-marketing tag-profit\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media-holder\">\n\t\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t<a itemprop=\"url\" href=\"https:\/\/sbtconsult.co.uk\/?p=1509\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"761\" src=\"https:\/\/sbtconsult.co.uk\/wp-content\/uploads\/2021\/10\/blog-img-02.jpg\" class=\"attachment-full size-full\" alt=\"L\" srcset=\"https:\/\/sbtconsult.co.uk\/wp-content\/uploads\/2021\/10\/blog-img-02.jpg 1300w, https:\/\/sbtconsult.co.uk\/wp-content\/uploads\/2021\/10\/blog-img-02-300x176.jpg 300w, https:\/\/sbtconsult.co.uk\/wp-content\/uploads\/2021\/10\/blog-img-02-1024x599.jpg 1024w, https:\/\/sbtconsult.co.uk\/wp-content\/uploads\/2021\/10\/blog-img-02-768x450.jpg 768w, https:\/\/sbtconsult.co.uk\/wp-content\/uploads\/2021\/10\/blog-img-02-600x351.jpg 600w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/>\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n<div itemprop=\"dateCreated\" class=\"qodef-e-info-item qodef-e-info-date entry-date \">\n\t<a itemprop=\"url\" href=\"https:\/\/sbtconsult.co.uk\/?m=202110\">\n\t\t7 Oct\t<\/a>\n<\/div>\n\t\t<\/div>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t\t\t\t\t<div class=\"qodef-e-info qodef-info--top\">\n\t\t\t\t\t<div class=\"qodef-e-info-item qodef-e-info-category\">\n\t\t<a href=\"https:\/\/sbtconsult.co.uk\/?cat=20\" rel=\"category\">Research<\/a><\/div>\n<div class=\"qodef-e-info-item qodef-e-info-author\">\n\t<a itemprop=\"author\" class=\"qodef-e-info-author-link\" href=\"https:\/\/sbtconsult.co.uk\/?author=1\">\n\t\t\t\tadmin\t<\/a>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h5 itemprop=\"name\" class=\"qodef-e-title entry-title\">\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/sbtconsult.co.uk\/?p=1509\">\n\t\tAttribution Vs Econometrics. The same thing, but different?\t<\/a>\n<\/h5>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">\n\t\t\tThere has always been a variety of ways to measure and manage digital adspend, but as channels, customer behaviour, and the landscape evolves, fewer management frameworks continue \t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"qodef-e-info qodef-info--bottom\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-qi-button qodef-html--link qodef-layout--filled qodef-type--standard   qodef-icon--right qodef-hover--icon-move-horizontal-short     \" href=\"https:\/\/sbtconsult.co.uk\/?p=1509\" target=\"_self\">\t<span class=\"qodef-m-text\">Read More<\/span>\t<\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article>\n\t<\/div>\n\t\t<div class=\"swiper-button-prev\"><svg class=\"qodef-swiper-arrow-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 34.2 32.3\" xml:space=\"preserve\" style=\"stroke-width: 2;\"><line x1=\"0.5\" y1=\"16\" x2=\"33.5\" y2=\"16\"\/><line x1=\"0.3\" y1=\"16.5\" x2=\"16.2\" y2=\"0.7\"\/><line x1=\"0\" y1=\"15.4\" x2=\"16.2\" y2=\"31.6\"\/><\/svg><\/div>\n\t<div class=\"swiper-button-next\"><svg class=\"qodef-swiper-arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 34.2 32.3\" xml:space=\"preserve\" style=\"stroke-width: 2;\"><line x1=\"0\" y1=\"16\" x2=\"33\" y2=\"16\"\/><line x1=\"17.3\" y1=\"0.7\" x2=\"33.2\" y2=\"16.5\"\/><line x1=\"17.3\" y1=\"31.6\" x2=\"33.5\" y2=\"15.4\"\/><\/svg><\/div>\n\t<div class=\"swiper-pagination\"><\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-dd1e414 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"dd1e414\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-221ce8d\" data-id=\"221ce8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1d12ca elementor-widget elementor-widget-menu-anchor\" data-id=\"a1d12ca\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"contact\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed9d68 elementor-widget elementor-widget-text-editor\" data-id=\"1ed9d68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: center;\">Get in touch<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a610d9a elementor-widget elementor-widget-qi_addons_for_elementor_contact_form_7\" data-id=\"a610d9a\" data-element_type=\"widget\" data-widget_type=\"qi_addons_for_elementor_contact_form_7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-qi-contact-form-7 \">\n\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2377-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/index.php?rest_route=%2Fwp%2Fv2%2Fpages%2F1140#wpcf7-f2377-o1\" method=\"post\" class=\"wpcf7-form init cf7mls-no-scroll cf7mls-no-moving-animation\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"2377\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.7.3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2377-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"fieldset-cf7mls-wrapper\" data-transition-effects><fieldset class=\"fieldset-cf7mls cf7mls_current_fs\"><h6 class=\"qodef-m-tagline\">First Step<\/h6>\n<h2 class=\"qodef-m-title\">For starters, tell us your name.<\/h2>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full name*\" value=\"\" type=\"text\" name=\"name\" \/><\/span><div class=\"cf7mls-btns\"><button type=\"button\" class=\"cf7mls_next cf7mls_btn action-button\" name=\"cf7mls_next\" id=\"cf7mls-next-btn-cf7mls_step-1\">Next Step<img decoding=\"async\" src=\"https:\/\/sbtconsult.co.uk\/wp-content\/plugins\/cf7-multi-step\/assets\/frontend\/img\/loader.svg\" alt=\"\" data-lazy-src=\"https:\/\/sbtconsult.co.uk\/wp-content\/plugins\/cf7-multi-step\/assets\/frontend\/img\/loader.svg\" style=\"display: none;\" \/><\/button><\/div><p><\/p><\/fieldset><fieldset class=\"fieldset-cf7mls\"><h6 class=\"qodef-m-tagline\">Second Step<\/h6>\n<h2 class=\"qodef-m-title\">Now, we need your e-mail.<\/h2>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail*\" value=\"\" type=\"email\" name=\"email\" \/><\/span><div class=\"cf7mls-btns\"><button type=\"button\" class=\"cf7mls_back action-button\" name=\"cf7mls_back\" id=\"cf7mls-back-btn-cf7mls_step-2\">Previous Step<\/button><button type=\"button\" class=\"cf7mls_next cf7mls_btn action-button\" name=\"cf7mls_next\" id=\"cf7mls-next-btn-cf7mls_step-2\">Next Step<img decoding=\"async\" src=\"https:\/\/sbtconsult.co.uk\/wp-content\/plugins\/cf7-multi-step\/assets\/frontend\/img\/loader.svg\" alt=\"\" data-lazy-src=\"https:\/\/sbtconsult.co.uk\/wp-content\/plugins\/cf7-multi-step\/assets\/frontend\/img\/loader.svg\" style=\"display: none;\" \/><\/button><\/div><p><\/p><\/fieldset><fieldset class=\"fieldset-cf7mls\"><h6 class=\"qodef-m-tagline\">Third Step<\/h6>\n<h2 class=\"qodef-m-title\">Tell us about your project.<\/h2>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"1\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Message*\" name=\"message\"><\/textarea><\/span>\n<button class=\"wpcf7-form-control wpcf7-submit qodef-button qodef-size--normal qodef-m\" type=\"submit\"><span class=\"qodef-m-text\">Submit<\/span><\/button><button type=\"button\" class=\"cf7mls_back action-button\" name=\"cf7mls_back\" id=\"cf7mls-back-btn-cf7mls_step-3\">Previous Step<\/button><button type=\"button\" style=\"display: none;\" class=\"cf7mls_next cf7mls_btn action-button\" name=\"cf7mls_next\" id=\"cf7mls-next-btn-cf7mls_step-3\"><img decoding=\"async\" src=\"https:\/\/sbtconsult.co.uk\/wp-content\/plugins\/cf7-multi-step\/assets\/frontend\/img\/loader.svg\" alt=\"\" data-lazy-src=\"https:\/\/sbtconsult.co.uk\/wp-content\/plugins\/cf7-multi-step\/assets\/frontend\/img\/loader.svg\" style=\"display: none;\" \/><\/button><\/fieldset><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bacc26c elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"bacc26c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbb7415\" data-id=\"dbb7415\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4188708 elementor-widget elementor-widget-spacer\" data-id=\"4188708\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div 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class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c6fd0d1 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"6c6fd0d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79de74fc\" data-id=\"79de74fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d50d07 elementor-nav-menu__align-left elementor-nav-menu--dropdown-mobile elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"55d50d07\" data-element_type=\"widget\" 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Process<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-10406\"><a href=\"#contact\" class=\"elementor-item elementor-item-anchor\">Get in Touch<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t\t<span class=\"elementor-screen-only\">Menu<\/span>\n\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-55d50d07\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-10401\"><a href=\"#experts\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Deliverables<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-10405\"><a href=\"#methodology\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Our Process<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-10406\"><a href=\"#contact\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Get in Touch<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5a3c9de5\" data-id=\"5a3c9de5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cb01d5a elementor-widget elementor-widget-heading\" data-id=\"2cb01d5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div 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SB&T Consultancy.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3f677163\" data-id=\"3f677163\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c723cf5 e-grid-align-right e-grid-align-mobile-center elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"7c723cf5\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-widget-social-icons.elementor-grid-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-mobile-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-tablet-0 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.elementor-icon.elementor-social-icon{border-radius:10%}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%}<\/style>\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-993ef04\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-facebook\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-a229ff5\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-twitter\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-google-plus elementor-repeater-item-a1c64d4\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Google-plus<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-google-plus\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-pinterest elementor-repeater-item-f4f16ac\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Pinterest<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa 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